Last updated: 21st Nov 2025
1. Introduction
We, Activaite Ltd (company number 9522467), registered at 35 Institute Place, London, E8 1JZ (“we”, “us”, “our”), are the publishers of TrnEzy (the “App”, the “Service”). We value your privacy and are committed to protecting your personal data. For the purposes of the UK Data Protection Act 2018 and the EU General Data Protection Regulation (“GDPR”), we are the data controller of the personal data you provide via the App.
2. Personal Data We May Collect & How We Collect It
We may collect personal data from you (directly, and automatically) as described below:a) Data you provideAccount registration and login information (e.g., email address, password).Profile information (if you choose to provide it) including age, weight, height, gender — these data may in future be used to calculate Basal Metabolic Rate (BMR).Data from your connected fitness wearable (via the App) that records activity, exercise metrics, etc.Communications with us (e.g., support requests, feedback).b) Automatically collected informationUsage data from the App (such as which features you use, when and for how long).Analytics data via third-party services (see section 6).Cookies and similar tracking technologies placed on your device or browser to enable the Service (see section 7).If you choose not to provide certain personal data when requested, you may not be able to use some features of the App.
3. How We Use Your Personal Data
We may use personal data we hold about you for one or more of the following purposes:To provide, maintain, operate and improve the App and our Service.To link and synchronise data from your fitness wearable so the App can track your activity.To calculate and display metrics (such as BMR) using profile data you provide.To monitor and analyse usage of the Service (via analytics) to help us optimise features and user experience.To respond to your enquiries, support requests or feedback.We do not currently use your personal data for automated decision-making or profiling for marketing or direct sales (though we may revisit such uses in future, in which case we will update this policy). We do not sell your personal data to third parties.
4. Legal Basis for Processing (UK/EEA Users)
Our legal basis for processing your personal data is either:Your consent (where you provide profile data such as age/weight/height/gender); orOur legitimate interests (for example, to operate and improve the Service, to analyse usage in aggregate, to secure the App).
5. Who We Share Your Personal Data With
We may share your personal data with:Our service providers who assist in operating the App (such as analytics providers) and who act as our processors under contract.Law enforcement or regulatory authorities if required to do so by law, or to protect our rights, property or safety.We will not share your personal data with third parties for their own marketing purposes.
6. Analytics & Third-Party Tracking Services
We use third-party tracking and analytics services such as Google Analytics, Facebook Pixel and Instagram analytics tools to track how users interact with our App and website. These services collect usage data, device information, and may read cookies placed on your browser/device.You can opt-out of certain analytics tracking via browser or device settings where available.
7. Cookies and Similar Technologies
We use cookies, web beacons, tracking pixels and similar technologies to enable the use of the App/website features, to recognise you when you use the Service, to personalise your experience, and to analyse the performance of the Service.You may choose to disable cookies via your browser/device settings, but this may limit your ability to use certain features of the Service.
8. Data Retention
We will retain your personal data for as long as is necessary to provide you the App and our Service, and to comply with legal or regulatory obligations, resolve disputes and enforce our terms. If you wish to request deletion of your data, contact us (see section 11).
9. International Transfers
We do not currently transfer your personal data outside the UK/EEA. If this changes, we will ensure appropriate safeguards are in place and update this policy.
10. Your Rights Under Data Protection Laws
Depending on your jurisdiction, you may have the right to:Access the personal data we hold about you.Request correction of inaccurate or incomplete data.Request deletion of your personal data.Object to or restrict our processing of your personal data.Withdraw consent where we are relying on consent.Lodge a complaint with your local data protection authority.
11. Contact Information
For questions about this Privacy Policy or to exercise your rights, please contact us at:
Activaite Ltd.
35 Institute Place, London, E8 1JZ
Email: support@trnezy.io
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will provide notice (for example via the App or website) prior to the changes taking effect. Your continued use of the Service after the policy is updated means you accept the new terms.
13. Other Information for UK/EEA Users
The UK’s Information Commissioner’s Office (ICO) is the supervisory authority for data protection. Our registration number etc. (if applicable) will be provided here.
